We do the work, you focus on selling.

Sell More Cars
While Spending Less
On Lead Generation

We help independent dealers track their lead performance, cut wasted spend, and close more deals. All without adding to your workload.

Get Started

Trusted platforms we use to generate high-quality auto dealership leads.

15k+ Leads Audited

Pulled from live dealership campaigns

Custom Dashboards Built

Tailored for used car dealerships

Hands-On Strategy

Working directly with dealers to simplify tech

Fast Results, Zero Fluff

Lead flows your sales team can actually close

WHAT WE DO

We Help Independent Dealerships Take Control of Their Lead Flow

At Light Strategy, we don’t just give you insights and walk away. We handle the tech, the tracking, and the optimization so your team can focus on what they do best, moving inventory and making customers happy. We help cut your cost per lead so your operation runs smoother without adding expenses.

Lead generation strategies built for the car business
Google Ads and Facebook AIA setup and management
Local SEO and Google Business optimization

Real-time dashboards for lead and sales tracking
Sales process consulting based on actual numbers
Nothing generic, everything is dealership specific

Light Strategy

Call anytime

Data Driven

Built for independent dealerships.

Solutions

Strategies built for Independent Used Car Dealerships

Lead Tracking Clarity

If you can’t see where your leads are coming from, you can’t fix what’s broken. We turn scattered or missing lead data into clear numbers that help you take control of your marketing.

Understand what platforms are driving real traffic
Spot dead zones where money is being wasted
Align team efforts with actual results
Cut guesswork from the decision-making process

Ad Management That Works

Dealers often pay for clicks and impressions, not results. We manage your Meta AIA, Google Ads, TikTok, and other paid traffic so you only invest in what converts.

Weekly manual performance reviews
Clean audience targeting and local awareness
Adjustments based on inventory and seasonality
Reporting focused on cost per lead and per sale

Show Up in Local Search When It Matters

If your dealership doesn’t show up when someone searches “used cars near me,” you’re already behind. We optimize your Google Business listing and local SEO to put you in front of ready buyers.

Monthly audits of your Google Business profile
Keyword tuning and listing updates
Map pack improvements and review prompts
Boosts in organic leads from local search

Tell the Right Story to the Right Audience

Very flexible posting options
Focus on trust-building and inventory highlights
No generic content, everything is tied to your dealership
Optional video content or story-based campaigns

You don’t need to go viral, you need traffic. We create posts that support your inventory, promos, and trust with real people.

Precision Targeted Lead Generation

Our data-driven lead generation strategies ensure your dealership reaches high-intent buyers actively searching for vehicles.

Meta AIA & Google Ads Optimization

We specialize in Automotive Inventory Ads (AIA) and Google Ads, optimizing campaigns for maximum exposure and cost-efficient lead acquisition.

Conversion Focused Ad Strategies

We craft compelling ad creatives, custom audience targeting, and bidding strategies that drive more showroom visits and inquiries.

Data Driven Performance Insights

We provide detailed analytics and performance tracking, helping you refine your campaigns and improve ROI.

Unlock Your Dealership’s Lead Potential

Use our free calculator to break down your ad spend, conversion rate, and lead quality — all in one place.

Easy Setup

No integrations or logins needed. Just plug in your ad spend, leads, and sales numbers.

Real Benchmarks

Compare your numbers to used car dealership industry averages to find areas for growth.

Clear Cost per Lead

See your true CPL per platform to make smarter ad budget decisions.

Try the Free Calculator

No email required. Just plug in your numbers and go.

Spot Missed Sales

Find out how many leads should have converted and where sales are falling short.

Understand Source ROI

Know which platforms deliver results and which ones are draining your budget.

Track Over Time

Use your data weekly or monthly to monitor improvements and stay on track.

Are Your Leads Paying Off?

Get a free performance snapshot that shows how many leads you're getting, what they're costing you, and how well they’re turning into sales.

Get Your Free Lead Breakdown

of car buyers start their search online

of car shoppers engage with digital ads

increase in leads with digital marketing

of auto shoppers who watch YouTube videos take action

Services

Here’s exactly how we help dealerships grow. Step by step actions you can count on with no fluff or tech jargon.

Marketing Strategy & Lead Diagnostics

We assess your current ad performance, lead sources, and close rates to find what’s working, what’s not, and what to fix. You’ll get a weekly or monthly performance dashboard that spells it out.

Paid Advertising Management

We run and optimize campaigns on Meta Automotive Inventory Ads, Google Ads, and more. Every dollar is tracked so you know what each lead costs and how to scale.

Local SEO & GMB Optimization

We clean up your dealership's Google profile, boost visibility in local search, and manage keywords so buyers nearby can actually find you.

Social Media Content & Account Management

We post, schedule, and manage your Facebook and Instagram pages, keeping your dealership active and building trust with your audience.

Have a question? Check out the FAQ

Answers to the most common questions dealerships ask before we get started. Simple, honest, and straight to the point.

Do you replace our CRM or DMS system?

No. We work alongside your existing systems. We don’t replace CRMs or dealer software—we help you generate and track leads better so you can make more of the tools you already have.

What’s included in a lead diagnostic?

We evaluate your ad performance, lead sources, and sales funnel to identify where you’re losing money. You’ll get a custom dashboard with simple performance metrics and actionable insights.

Can you run the ads for us?

Yes. We set up and manage campaigns on Meta (Facebook/Instagram) and Google Ads, including Automotive Inventory Ads (AIA). You set the budget, we handle the rest.

How does reporting work?

We create easy-to-read dashboards and update them weekly, bi-weekly, or monthly depending on your plan. You’ll see clear results, not spreadsheets.

Do you manage our Google Business profile too?

Yes. We optimize your dealership’s Google Business profile to improve local visibility and make sure your hours, photos, and details are always up to date.

What’s your smallest service plan?

You can start with just consulting or a lead diagnostic if you’re not ready for full ad management. We work with all dealership sizes and scale based on your inventory and goals.

Let’s turn your leads into sales

Get the clarity, tools, and strategy your dealership needs to make smarter marketing decisions. No fluff. No pressure. Just real numbers that help move metal off your lot.

Get Your Free Lead Diagnostic

Contact

Whether you’ve got questions or you're ready to grow, we’re here to help you move forward.

Contact Info

We operate remotely, providing flexible, data-driven marketing solutions tailored to your dealership’s specific needs. Serving clients nationwide.

Remote Office

Serving Clients Nationwide

Always Connected

Phone Number

Email Address

Get In Touch

Tell us a bit about what you’re working on. We’ll follow up with next steps.

Sell More Cars While Spending Less On Lead Generation