Lead Calculator
Dealership Diagnostics
Discover how your ad dollars are performing with a simple calculator built for independent dealerships. Measure your true cost per lead, sales efficiency, and missed opportunities—so you can improve your close rate and boost profitability.
- Find bottlenecks in your funnel
- Know your real cost per lead
- Spot missed sales opportunities
- Get instant, dealership-specific insights
- No CRM or setup required
- Built for independent dealers
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Step 1: Input Lead Gen Cost
Enter your advertising spend by source. This helps calculate performance metrics like cost per lead, sales velocity, and missed opportunities. Use figures from the last 30 days for the most accurate results.
- Analyze spend efficiency
- Uncover funnel weak points
- Prioritize channels that convert
Scroll down to continue to Step 2 after entering your totals.
Spend by Lead Source
Step 2: Input Leads by Source
Enter how many leads you received from each platform where you spent money.
- Calculate cost per lead
- Determine conversion rate
- Gauge platform effectiveness
Scroll down to continue to Step 3 after entering your totals.
Leads by Source
Step 3: Input Monthly Results
Use your dealership's actual numbers from the last 30 days to generate your performance metrics.
- Track how ad spend converts into sales
- Uncover bottlenecks in your sales funnel
- Identify opportunities to scale or adjust
Click "Calculate" below to see performance results.